Case Study
Introduction
CloudLane recently designed and developed a professional, mobile-friendly website for Yala Wild Life Tours, a premier safari tour operator in Sri Lanka. The company specializes in guided wildlife tours across Yala National Park, Udawalawa, Bundala, and Galge National Park, offering visitors a chance to experience Sri Lanka’s rich biodiversity.
Yala Wild Life Tours opted for CloudLane.Cloud’s Starter Plan, which included a 1–4 page custom website, mobile-responsive design, Google Business Profile integration, contact forms, basic SEO setup, and free domain + SSL + hosting. The project was completed within 5–7 days, delivering a visually appealing and functional website that effectively showcases their safari experiences.
This case study explores the challenges, solutions, and results of the project.
Client Background
Yala Wild Life Tours is a well-established safari tour company with over 30 years of experience in wildlife tourism. Their expertise includes leopard tracking, birdwatching, and ethical wildlife encounters. Despite their deep industry knowledge, they lacked a modern, professional website to attract international and local tourists.
Challenges Before the Website Development
- No Online Presence – The business relied mostly on word-of-mouth and travel agencies, missing out on direct bookings.
- Outdated Information – Potential customers had no easy way to check safari packages, pricing, or availability.
- Mobile Unfriendliness – Many travelers browse on phones, but the business had no mobile-optimized site.
- Low Visibility on Google – Without SEO, they struggled to appear in search results for terms like “Yala safari tours” or “best wildlife tours in Sri Lanka.”
- No Booking System – Customers had to call or email to inquire, leading to missed opportunities.
Solution: CloudLane.Cloud’s Starter Plan Website
CloudLane.Cloud provided a complete website solution under the Starter Plan, which included:
1. Custom 1–4 Page Website
The website was structured with key sections:
- Homepage – Engaging hero section with a call-to-action (Book Now)
- About Us – Company background, mission, and guide expertise
- Safari Tours – Details on Yala, Udawalawa, Bundala, and Galge tours
- Contact Page – Inquiry form, phone number, and Google Maps integration
2. Mobile-Responsive Design
- The website adapts seamlessly to phones, tablets, and desktops.
- Fast loading speeds improve user experience and reduce bounce rates.
3. Google Business Profile & Contact Forms
- Google My Business integration helps with local SEO.
- Contact forms allow easy inquiries and booking requests.
4. Basic SEO Setup
- Keyword optimization for terms like “Yala safari tours Sri Lanka.”
- Meta descriptions and title tags improve search rankings.
- Image optimization for faster loading and better visibility.
5. Free Domain, SSL & Hosting
- A professional domain (www.yalawildlifetours.com) was provided.
- SSL certificate ensures secure browsing (important for customer trust).
- Reliable hosting keeps the site running smoothly.
6. Additional Features
- Wildlife Gallery – Stunning images of leopards, elephants, and birds.
- Testimonials & Achievements – Social proof (TripAdvisor ratings).
- Bank Details – Easy payment options for local customers.
Results & Benefits
After launching the new website, Yala Wild Life Tours experienced immediate improvements:
1. Increased Online Bookings
- The “Book Now” button and contact forms made it easier for customers to inquire.
- Direct bookings reduced dependency on third-party travel agencies.
2. Better Google Visibility
- With basic SEO, the website started ranking for safari-related keywords.
- Google Business Profile helped in local search results.
3. Professional Brand Image
- A modern, visually appealing website built trust with international tourists.
- High-quality images and organized content improved user engagement.
4. Mobile Accessibility
- Over 60% of visitors accessed the site via mobile, and the responsive design ensured a smooth experience.
5. Faster Customer Support
- The priority support from CloudLane.Cloud ensured quick updates and fixes.
Client Feedback
“CloudLane.Cloud delivered exactly what we needed—a fast, beautiful website that works perfectly on mobile. We’ve already seen more inquiries and bookings since launching. The process was smooth, and the team was very responsive. Highly recommended for any business looking for an affordable yet professional website.”
– Yala Wild Life Tours Team
Conclusion
CloudLane.Cloud’s Starter Plan provided Yala Wild Life Tours with a cost-effective, high-quality website that solved their biggest challenges—lack of online presence, poor mobile experience, and low Google visibility.
Key Takeaways:
✅ Affordable yet professional website development
✅ Mobile-friendly design for travelers
✅ Basic SEO for better search rankings
✅ Fast turnaround (5–7 days)
✅ Free domain, hosting, and SSL for security
For businesses looking to establish an online presence quickly and affordably, CloudLane’s Starter Plan is an excellent choice.
Interested in a similar website for your business?
📞 Contact CloudLane.Cloud today